TuneIn: On-Air, Everywhere
• Live streaming service TuneIn announced the release of TuneIn On Air, a new program that will provide emerging content creators, educational, and non-profit broadcasters in the U.S. with access to the same distribution tools as major broadcasters through the TuneIn platform.
TuneIn On Air allows broadcasters to expand their reach to TuneIn’s 30 million U.S.-based listeners — online radio stations that were previously accessible only by website will now be accessible instantly through a simple voice command on a TuneIn-supported kitchen smart speaker or in a car’s infotainment system — no instructions or download required.
“The radio and entertainment landscape are transforming rapidly. Our introduction of TuneIn On Air demonstrates how deeply committed we are to innovating around the needs of the broadcaster community, regardless of size,” said Jamie Silverstein, TuneIn Sr. Director of Strategy and Business Operations. “This offering represents TuneIn’s first foray into developing solutions for emerging content creators to put them on equal footing with major broadcasters across the United States.”
Andrew Bock, TuneIn’s Chief Industry Evangelist, noted, “One of our aims with the launch of TuneIn On Air is to re-energize college radio stations and independent broadcasters around the US by providing them with a simple and easy-to-use way to dramatically increase their distribution through digital audio. College radio and independent broadcasters serve an important and irreplaceable role in their communities. Through the TuneIn On Air platform, we are giving these voices a clear path to expand and grow their audiences through digital distribution.”
TuneIn On Air will be offered at $249 per quarter for broadcasters and specific offerings at reduced rates to nonprofits and academic institutions. For more information, please visit tunein.com/on-air.
