Executive Action: Key Networks

• Key Networks has appointed Melissa Rapp as Senior Vice President, Affiliate Sales.

Rapp (left) is a 36-year radio and media services sales pro who joins Key Networks from SDS, where she was VP of Sales. Prior to that, Rapp was VP of Sales, for vCreative for almost nine years. She has also held sales leadership positions for MediaSpan Online Services and FirstCom Music. Rapp started her media sales career in radio, with stops at KLIF-AM/Dallas, B97/New Orleans, WQID/Biloxi, MS and WHNN/Saginaw, MI.

Rapp is based in Dallas and reports to Dennis Green, COO of Key Networks, who said, “We are delighted to welcome Melissa Rapp to lead our affiliation efforts. Melissa has extensive contacts in the industry, understands broadcasters’ needs and has the confidence from affiliates that she will deliver best-in-class products and services for their stations.”

Commenting on her new challenge, Rapp said, “I’ve known Key Networks’ CEO Rob Koblasz and Dennis Green for many years, and I’m thrilled to finally have the opportunity to work with them. My passion has always been to help stations be more efficient and serve their communities with the best possible product. It’s a great time to be in radio and a grand time to represent the premium talent and programming at Key Networks!”