A Sunny Good Morning For Gina Birch

• Beasley Soft AC WJPT (Sunny 106.3)/Ft. Myers, FL welcomes Gina Birch aboard as its new wake-up personality. Mornings with Gina Birch debuted Monday, as Sheila Book moves back to middays.

Birch is a market veteran who did mornings and middays on crosstown AC rival WINK (96.9 Wink FM)/Ft. Myers-Naples from 1992 to 2013. She currently hosts a weekly infomercial and Grape Minds wine podcast on NPR1. She’s also a contributing writer for TOTI Media publications, Gulf Shore Life, USA Today, 10Best, Naples Daily News and the Fort Myers News Press.

“We hit the Lotto having a pro like Gina to be a part of our team at WJPT,” said Adam Star, Operations Manager of Beasley SW Florida. “She reflects all of the Beasley’s core values as a person and as a broadcaster, and the amount of respect and love the local community has for her is off the charts. Gina is the perfect addition to continue to build the Sunny 106.3 brand!”

Birch commented, “Radio is in my blood, and I’ve been waiting for the right opportunity and time to dive back into the pool. Sunny 106.3 checks all of the boxes with its impeccable reputation, superb line-up of talent, feel-good music library and perhaps best of all, loyal listeners whom I can’t wait to hang out with every morning!”