Talk Turned Up At WSJS
• Truth Broadcasting, which purchased 24/7 All-Sports WSJS-AM 600/Winston-Salem/Greensboro (and translators at 93.7, 101.5, 103.1 & 104.9) earlier this year announced a format transition to News-Talk-Sports and the acquisition of additional on-air talent, effective Monday, June 6.
Under the direction of new owner Stuart Epperson, Jr., WSJS, now celebrating its 92nd year of broadcasting, is returning to a local News-Talk-Sports format with Jeffrey Griffin as host of Triad Today, weekdays from 7-10am. Midday programming will include syndicated hosts Brian Kilmeade, Todd Starnes and Charlie Kirk, while The Drive with Josh Graham will remain in afternoons. Triad broadcasting legend JJ Jefferay is set to host The Yard Sale Saturday mornings from 6-8am. Westwood One, CBS Sports and local programming will complete the evening and weekend broadcast schedule. WSJS’ long-standing relationship with Duke University through Learfield will continue, as will the station’s commitment to regional high school football coverage.
Truth Broadcasting COO Michael Carbone remarked, “It’s an incredible thrill, as well as a responsibility, to return the voice of the people to WSJS. A local talk station belongs to the listeners — our neighbors — to share their thoughts, their favorite things, favorite teams, their passion for the Triad, their celebrations, their issues, their dreams. We will restart that conversation and let the voices of the city color our days again.”
Market Manager Tom Hamilton added, “While WSJS enjoyed providing the Piedmont Triad with a 24/7 sports format, so much was lost with our connection to the Triad community with little to no live and local talk, news features, guest host hours, award-winning talk shows and more. Now, we’ve remedied that. Just wait until you hear it!”