iHeart Dives Deeper Into The Metaverse
• Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, and iHeartMedia announced a partnership that will leverage iHeartMedia’s North American sales force of 1,500 sellers in every major market nationwide, as well as its vast roster of partners, to bring Super League’s highly-sought after ad inventory and influencer network to brands looking to gain entry to the metaverse. The two companies will also collaborate on the development and rollout of iHeartMedia’s “iHeartLand” virtual spaces and fan experiences across metaverse platforms as well as the distribution of Super League’s immersive new 3D and NPC (non-player character) ad units.
With this newly-forged alliance, Super League will share its deep knowledge and insights on open metaverse gaming platforms such as Roblox and Minecraft. This includes the company’s robust suite of exclusive analytics to help guide the go-to-market plans and future-forward sales strategies for iHeartMedia’s portfolio of premium brand advertisers. Creators and developers working with Super League will continue to have full control over the ads that appear in the environments they have built and grown, with iHeartMedia poised to ramp up their monetization opportunities at an accelerated pace.
“Generation Z does not distinguish between physical and digital worlds, moving fluidly between the two in their daily existence,” says Matt Edelman, Chief Commercial Officer of Super League. “iHeartMedia has been a defining brand at this very intersection, combining digital and physical content experiences that delight consumers and fans. It’s awesome to be working alongside iHeart as they extend their brand into the metaverse and deepen their commitment to providing impactful solutions to the top advertisers on the planet.”
Jessica Jerrick, EVP, Digital Distribution & Platform Partnerships for iHeartMedia, commented, “As we develop and introduce our unique iHeart experiences in the metaverse this year, we’re thrilled to partner with Super League to create new and compelling ways to connect our brand partners to passionate fans in our virtual spaces and beyond. Super League’s expertise, coupled with their best-in-class ad tech and expansive inventory across Roblox games, puts them at the forefront of this exciting space and makes them an ideal partner for iHeartMedia’s new extensions in the metaverse.”
“iHeartMedia gets it – they’re not messing around,” said Ann Hand, Chair & CEO of Super League Gaming. “They know that the metaverse is not a passing fad — it’s here to stay. They recognized that only a premium partner could provide the specific expertise and quality, brand-safe experiences they need. Super League’s proven track record fits that bill and we are thrilled to be working together with them on their upcoming metaverse experiences.”
