Elektra Elevates Robinson & Ruehmer
• Elektra Entertainment announced two key promotions within its marketing department — Katie Robinson has been elevated to Senior Vice President of Marketing while Adam Ruehmer has been upped to Senior Director and Head of Digital Marketing.
Based in Los Angeles, Robinson and Ruehmer both report to Elektra Co-Presidents Mike Easterlin and Gregg Nadel, who jointly commented, “Over the past three years Elektra and our artists have greatly benefited from Katie’s expert approach to marketing. From start to finish she treats each campaign with an unrivaled level of passion and care, bringing artists closer to their fans in authentic and innovative ways. Adam is undoubtedly one of our rising stars — he’s deeply embedded in culture and will continue to experiment in the digital space to deliver strategies that move the needle. We’re pleased for both Katie and Adam on these well-deserved new posts.”
Robinson (left) joined Elektra Entertainment in 2019 as VP of Marketing. The appointment marked her return to the Warner Music family, having worked with the Atlantic and Fueled By Ramen rosters from 2006-2013, rising to Sr. Director of Marketing. Prior to Elektra, she was Global Head of Marketing at Red Bull Records. She earlier spent three years at Interscope, and she started her career at Atlantic/Fueled By Ramen.
Ruehmer (right) was named Director of Digital Marketing at Elektra Entertainment in 2021 after spending 7+ years at Warner Records. His work on the interactive site for the 20th anniversary of Linkin Park’s Hybrid Theory earned a Webby nomination. Ruehmer started his career with Linkin Park, running digital marketing as well as on-site fan activations and social content while the band was touring.
Robinson said, “Marketing is an integral piece of the artist development process, and it’s been a privilege to play a part in the success of so many of our talented acts. Mike and Gregg have built a collaborative, creative team at Elektra and I’m grateful to continue to work together as we champion our incredible artists and their music.” Ruehmer remarked, “Joining the Elektra team has led me to some of the most memorable and fulfilling moments of my career. There’s so much more I’m looking forward to achieving for our artists and I’m thankful to Mike and Gregg for trusting me to spearhead our efforts in the digital space.” [Robinson photo: Ashley Osborn; Ruehmer photo courtesy of Elektra Entertainment]
