WCPM Expands Into Brazil

• Warner Chappell Production Music (WCPM) announced its expansion into Brazil with a new team based in São Paulo. This new team will be headed by Renato Moraes, most recently Head of Recordings and Publishing at Music Branding Brazil. In addition to launching the new operation, Moraes will be focused on building out a local repertoire that taps into the deep pool of musical talent in Brazil.

Under Moraes’ leadership, the team will work to expand WCPM’s footprint by servicing the region’s many film, television, radio, and advertising clients with its award-winning catalog — comprised of 190,000+ tracks and sound design. They will also provide custom music services and look to broaden creative partnerships. “I’ve seen production in Brazil grow tremendously since I started out in this business, and I know this is just the beginning,” Moraes said. “I’m grateful to the Warner Chappell team for trusting me to lead the charge with production music as we head into this next chapter.”

Moraes will report to Sinéad Hartmann, VP, Licensing & Music Creative, who commented, “We are collectively excited to be in a position to cater to this vast pool of clients in one of the most musically rich and vibrant countries in the world. Renato has the perfect skillset to see our Brazilian business bloom to the fullest extent possible.”

Moraes will also be working closely with Warner Chappell Music (WCM) Brazil’s sync team, led by Flávia Cesar, Director of Strategic, Commercial, Film, Sync, and Licensing, who said, “Renato is arriving at such an important time, and his expertise will greatly complement Warner Chappell’s existing sync efforts in Brazil. We are excited to expand our presence even more and tap into the thriving local production music market.”