Executive Elevation At 300 Entertainment
• 300 Entertainment announced three key executive promotions — Ryan MacTaggart is named Senior Vice President, Artist Development & Lifestyle Marketing; Gary “Bolo” Sargeant is upped to Vice President, Urban & Rhythm Promotion, and Michael McArthur is now Vice President, A&R. All three are based in 300’s New York office.
MacTaggart (left) will continue to focus on immersive marketing and artist development for artists from Megan Thee Stallion to Tee Grizzley. Bolo (center) leads promotions at the Urban and Rhythm formats, spearheading radio for the likes of Gunna, Mary J. Blige, Young Thug, Hunxho, and many others. Meanwhile, McArthur (right) will sign, develop, and cultivate new talent, working with artists like Mary J. Blige, WanMor, Kenya Vaun, and others.
The announcement was made by 300 Co-Presidents Rayna Bass and Selim Bouab, who commented, “Ryan, Bolo, and Michael are dynamic team players with innovative ideas, respect for the culture, and unwavering support for our artists. They’re integral to the continued success and growth of 300 Entertainment. We’d like to congratulate them as they embark on another chapter with the company in these new roles.”
MacTaggart joined 300 Entertainment in 2016 as Director of Artist Development and Brand & Lifestyle Marketing. He previously spent seven years at Interscope Records, and he launched his career at Jive Records before going on to work at MCA Records and UMG. “Since the beginning of 300 Entertainment, the team has focused on empowering artists,” said MacTaggart. “We’re really given the latitude to think outside of the box. Kevin [Liles, Co-founder of 300 Entertainment and Chairman/CEO of 300 Elektra Entertainment], Rayna, and Selim consistently enable us to break down boundaries and try new things. I’m excited to tell the stories of our artists and show them how to build careers. I grew up in Minneapolis a world away from the music industry, and now I live my dream every day at this amazing label.”
Bolo entered the fold at 300 Entertainment as National Sr. Director of Promotions in 2021. Before that he spent 15 years as Director of Radio Promotions at Columbia Records. He kicked off his career at Arista Records in 2002. Bolo added, “We have a family bond at 300 Entertainment that Kevin, Rayna, and Selim have actively cultivated. This entire team understands and lives the culture. It inspires you to work as hard as possible. With anything I do for our artists, I always put every bit of myself into it. I touch every corner and do everything possible for us to win.”
Prior to joining 300, McArthur has worked with R&B stars such as Estelle, Keyshia Cole, and Musiq Soulchild, in addition to top songwriters and producers. He started his career in sales and marketing at Polygram and later worked in promotions at Island Def Jam. He has also served as a Professor at Rowan University since 2016. McArthur remarked, “I’ve known Kevin for over 20 years and worked with him in different capacities. When the opportunity came to work with 300 Entertainment, it furthered our commitment to make great songs with great artists. It’s incredible to work with Selim and Rayna. They are amazing, forward-thinking, cutting-edge, strong, and talented leaders. It feels like working with family, and the opportunity to make timeless music along with culturally relevant artistry is an honor and privilege.”
