Banderas Coffinet New CEO, Latino Media Network

• Latino Media Network announced that Sylvia Banderas Coffinet has joined the company as CEO. The New York-based Banderas Coffinet will oversee finance, operations, corporate strategy, and development to drive market growth and profitability for LMN, joining Founders Stephanie Valencia and Jessica Morales Rocketto in scaling one of the largest Latina-owned multi-platform audio & media companies to serve the Hispanic market in the U.S. today. LMN recently closed on its acquisition of 17 radio stations in ten cities from Univision, the largest radio deal of the past three years.

“We are ecstatic about having Sylvia join LMN as CEO,” said Valencia and Rocketto. “Latinos are the ‘X factor’ in the US today — driving population growth and the cultural trajectory of the country. At a moment like this, there should be more Latino-owned media platforms to provide culturally relevant content for our community. With Sylvia’s deep experience and leadership, we will build a cutting edge multi-platform media company that will be able to serve this critical demographic in the country.”

Banderas Coffinet most recently served as General Manager, Marketing Equity & Inclusion Partnerships for Vox Media. Her background also includes stints as Chief Revenue Officer & Publisher at HELLO & ¡HOLA! Media Inc., National Advertising Director at PEOPLE en Español, and Beauty Director roles at Conde Nast’s Glamour, and Latina Media Ventures’ Latina Magazine. Among her accolades, Forbes recognized Coffinet as a “Trailblazing Latina Executive in Media,” and in 2020 she was named one of “Top 10 Líderes” in Hispanic Executive.

“I am thrilled to join LMN at this exciting time of growth for the company and Latino serving and Spanish language media markets,” said Banderas Coffinet. “Hispanics are the engine for economic growth in today’s America and I could not be more optimistic about the commercial and cultural potential of this moment. It’s exciting to be part of a team that is Latina-owned and operated, building media for us, by us.”