Hsieh Named Managing Director, UMG Taiwan

• Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), announced the appointment of William Hsieh as Managing Director of Universal Music Taiwan, and Senior Vice President of UMGC.

Hsieh will be based in Taipei and report directly to Timothy Xu, Chairman & CEO of Universal Music Greater China, who remarked, “We are enthused to welcome William Hsieh to the management team of Universal Music Greater China. I have confidence that, given William’s multifaceted industry experience and his profound grasp of the content business, he is perfectly positioned to spearhead our business expansion, innovation, and growth for the Taiwan market. Taiwan’s pop music culture holds an indispensable value in the wider Chinese music scene, and I look forward to working with William to further amplify Chinese music across the Greater China region and onto the global stage.”

Born in Taiwan and raised in Southern California, Hsieh joins UMG from Fiture, China’s leading interactive fitness tech firm, where he served as VP of Content. Prior to that, he was Group VP for Space Cycle, a boutique wellness studio chain. Hsieh earlier served as Head of Regional Operations & Strategy at Electronic Arts Asia. Hsieh’s music industry experience dates back to a 1993 internship with Sony Music Taiwan during his college years. Over the decades, he has also served in managerial roles at EMI Music and Sony Music Greater China.

Hsieh said, “I’m thrilled to be returning home to Taiwan, especially with the privilege of leading Universal Music Taiwan — a music company with an unparalleled legacy. My sincere gratitude goes out to Timothy for placing such trust in me. Over my three-decade-long career, from traditional record labels to tech-driven startups, music has remained my guiding thread. It’s deeply gratifying to come back to the music industry, the very starting point of my professional journey. I look forward to collaborating with our exceptional team at Universal Music to cultivate talent, bridge cultures, and forge innovative partnerships across this vibrant landscape. Collectively, we will harness the vast potential our region presents.”