Canva, Now With A Soundtrack
• Canva, the free online visual communications and collaboration platform is now making it easy for its Pro and Education customers to create more engaging content by incorporating their favorite songs into their design work. For the first time, Canva is providing access to 60-second clips of commercially released songs for personal use in videos, social media posts, presentations, education materials, and beyond through partnerships with Warner Music Group (including Warner Chappell Music and Warner Recorded Music), Merlin and over a dozen other labels and publishers.
Now, Canva customers can browse and embed more than half a million songs from a wide range of genres and artists, such as Michael Bublé, Vance Joy, Kenya Grace, Curtis Mayfield, and thousands more, enabling them to bring their designs to life. In addition to opening new possibilities for Canva users, popular music on Canva puts record labels and artists directly in front of millions of creators, and allows them to earn royalties when clips of their songs are used in published Canva designs.
“Like visual communication, music is a universal language that serves as a powerful tool for self-expression,” said Silvia Oviedo, Head of Content, Discovery and Print at Canva. “Adding popular music to Canva is a natural evolution of our vision to put the entire visual communication ecosystem under one simple platform. We’re thrilled to give users a unique starting point, and make it easy for them to add great music into their work.”
In a joint statement, Rachel Scarpati, Sr. Director, Business Development and Digital Strategy, WMG and Andrew Ludwick, VP of Business Development, Digital at Warner Chappell Music said of the partnership, “Warner Music Group is thrilled to see our partnership with Canva come to life with launch! We are committed to constantly exploring new revenue streams for our artists and songwriters, all while creating opportunities for them to establish unique connections with their fans. We can’t wait to see how Canva users enhance their designs with their favorite music.” For more details, please visit canva.com/pro/music.
