It’s Raining Katz, Hallelujah

Katz Radio Group announced that buyers can now connect directly to premium inventory from major radio groups including Alpha Media, Beasley Media Group, CBS Radio, Cumulus | Westwood One, Emmis Communications, Entercom Communications, Radio One, Townsquare Media and others through Expressway from Katz, the industry-wide programmatic ad buying solution for broadcast radio.

Here’s the elevator pitch: Expressway from Katz, powered by Jelli, provides these radio groups the ability to improve the efficiency of the buying process for their advertisers by reducing administrative hurdles and delays; the ability to offer unique targeting to their buyers by applying important data and insights; and offers universal connectivity, meaning it will work with virtually any buying and trafficking system with an easy-to-use, intuitive dashboard.

“Katz is committed to providing the most effective ways for advertisers to reach and influence their target audiences,” said Mark Gray, CEO of Katz Media Group. “In addition to our existing sales efforts, Expressway from Katz now provides each of our radio partners the ability to offer their buyers the additional speed, ease and agility of a modern, programmatic experience for broadcast radio.” Mike Dougherty, CEO of Jelli, remarked, “Jelli is proud to work with Katz and the radio industry to add a new dimension to radio buying. With the largest broadcasters and media agencies available on one Exchange, radio companies can provide premium inventory combined with programmatic execution at scale to deliver high ROI for their clients.” To learn more about Expressway from Katz and the full list of participating radio groups, contact your friendly neighborhood Katz sales rep.