Mason Upped To SVP/Marketing & Analytics, WMN
• Warner Music Nashville has elevated Victoria “Torie” Mason to SVP/Marketing & Analytics. Having successfully led the Strategic Marketing & Analytics teams since 2021, Mason, in her newly enhanced role, will now merge and rebrand the Artist Development team into the comprehensive WMN Marketing department. In addition, the WMN Interactive Marketing team will now be Digital Marketing. The Marketing department now encompasses Artist Marketing, Digital Marketing, Analytics, Brand Partnerships, Video Strategy, and Advertising Strategy, all reporting to Mason.
In making the announcement of Mason’s upgrade, WMN Co-Chair & Co-President Ben Kline said, “This new structure will allow us to continue to super-serve our artists and their music with more focus and urgency. Torie’s reputation both inside our building and in the community at large makes her one of the most respected and trusted thought leaders in our industry today. She is the right person to lead these efforts for Warner Music Nashville in an ever-changing marketing landscape.”
Mason remarked, “I’m immensely grateful to Ben and Cris [Lacy] for entrusting me with this opportunity. The enthusiasm, energy, and expertise that our Nashville marketers demonstrate daily for our incredible roster of artists is truly unmatched. I’m thrilled to help chart a course for continued success and innovation alongside this brilliant team!”
Mason joined WMN in December 2011 as Director, Research & Analytics, and worked her way up to most recent position as SVP, Strategic Marketing & Analytics in September 2021. She previously spent three years in an analyst/consulting role with Nielsen. Mason can be congratulated at victoria.mason@wmg.com. [Photo credit: Michael Dominic Tedesco]
