Tunespotter Acquires WhatSong.com
• Tunespotter, the primary destination for “music moment” search and fan engagement at the nexus of film, music, and pop culture, announced the acquisition of WhatSong.com, the dynamic search engine built on the largest collection of movie, TV show soundtracks, and playlists on the internet.
Music-related content consumption is increasing at a record pace, following the rise of film, TV shows, and video viewing. Each month, tens of millions of TV and movie fans worldwide search for music moments. The acquisition of WhatSong.com by Tunespotter proactively engages this growing appetite for music discovery in entertainment by combining the data and search power of two leading music search platforms — letting users see, hear, and learn more about sought-after TV or movie moments in a single, easy-to-use place.
Joel Klaiman, CEO of Tunespotter, emphasizes the optimal strategic integration the two businesses deliver, commenting, “Tunespotter will hold a unique space in the market as the only audio and video database powering sync search and discovery for films, TV, commercials, gaming, and more. By acquiring WhatSong.com, one of the world’s leading resources for identification of songs from movies and shows, we’ve created an immediate funnel for licensed content, enhancing the journey our users will take for a more satisfying discovery experience.”
Tom Andrew, Founder of What-song.com is excited about joining forces, as he said, “I couldn’t be happier about Tunespotter acquiring WhatSong.com. It’s a perfect match at a pertinent time when the search and discovery market is becoming more prolific. The database we’ve established gives Tunespotter an immediate aggregator and audience. Their ability to empower the user journey with their incredible visual tool chest and social app capabilities extends our reach and consolidates our strengths, positively impacting consumers with more rewarding, long form engagement. The Tunespotter team and the resources the partnership brings will finally allow WhatSong.com to fulfill its potential.”
• Please note: While leading Tunespotter via ASCEND4M Media, Klaiman continues to oversee the ASCEND4M Music label, Media, Marketing and Management company, a global music and entertainment marketing consulting agency.
