Atlantic Names Dolgin Pres./Digital Marketing
• Atlantic Music Group has named Alana Dolgin to the newly-created position of President of Digital Marketing. In her new role, Dolgin will oversee digital marketing across Atlantic Records, 300 Entertainment, and 10K Projects. She will continue in her existing role as President of Homemade Projects, a successful talent management, merchandise, touring, and digital marketing company.
Dolgin is based in Atlantic Music Group’s Los Angeles offices, reporting to Chief Operating Officer Zach Friedman and GM Tony Talamo. “Over the years I have witnessed Alana’s remarkable ability to drive results and inspire teams through innovative thinking and exceptional leadership,” said Friedman. “She’s the best digital marketer in music and is already making an impact on artist campaigns across Atlantic Music Group.”
Dolgin began her career at Columbia Records, moving to HITCO in 2018 as a manager in commerce and promotion. She then went on to lead influencer marketing at Flighthouse, which prepared her to build her own viral marketing agency ahead of partnering with Homemade Projects in 2021, going on to build a potent influencer marketing management company that included clients such as Jake Shane, Anna Shumate, Track Star/Public Opinion, Emma Brooks McAllister, Zack Lugo, Zoi Lerma, Baron Scho, and Zachirific. Dolgin’s tenure at Atlantic has already yielded some early wins with social campaigns for the ROSÉ/Bruno Mars duet “APT.” and Don Toliver‘s “NEW DROP.”
“I’m excited to bring my own innovative approach to music marketing through the lens I’ve developed from working in depth with creators and brands over the years,” said Dolgin. “The music ecosystem is more interconnected than it’s ever been, and digital is the throughline. I’m grateful that Elliot [Grainge], Zach, and Tony share this vision.” [Photo courtesy of Atlantic Music Group]
