Warner, Tim Hinshaw Launch Free Lunch Records
• Warner Records announced a strategic partnership with seasoned hip-hop and R&B executive Tim Hinshaw, expanding his already successful Free Lunch Agency — a creative and touring company — into the label space with the launch of Free Lunch Records.
This collaboration allows Warner Records artists to leverage Free Lunch’s extensive creative, touring, and sync services while establishing a new home for emerging talent. As part of this expansion, respected A&R executive Ericka Coulter has been named General Manager of Free Lunch Records in addition to her role as SVP, A&R at Warner Records. Free Lunch Records launches with its first two signings, Syd and Alex Isley.
Hinshaw spent the past five years at Amazon Music as the Head of Hip-Hop and R&B. Hinshaw earlier created the Urban Music division at Fender Guitars and worked in music marketing for Vans. He started his career in music co-managing his brother, superstar songwriter Charles “Prince Charlez” Hinshaw, which led to a joint venture label deal with Island Def Jam and global co-publishing deal with Rondor/Universal Music.
Aaron Bay-Schuck, Co-Chairman & CEO, Warner Records, said, “Tom [Corson] and I are thrilled to welcome Tim and his Free Lunch team to the label. His expertise stretches far beyond finding and nurturing talent — he knows how to make sure his artists are making an impact. Early on in our conversations, it was clear bringing Tim and Free Lunch into the Warner fold would be a perfect synergy. Tim is immersed in the vast culture of hip-hop and R&B, across music, sports, fashion, and live entertainment, and together we’ll work towards our shared goal of uplifting the best and brightest in the genre.”
“By uniting Free Lunch Agency with Warner Records, we can combine our expertise in creative, music, and brand building to elevate the first-class roster,” said Hinshaw. “What Aaron, Tom, and the team have built is truly impressive, and together we’ll expand the scope of artist narratives to connect even more deeply with fans across the globe.” [Photo Credit: Rashida Zagon]
