AWM Debuts New Brand Identity
• The Alliance for Women in Media (AWM) is proud to unveil a bold and modern brand refresh that honors its legacy and embraces the future of all women in media. Timed with the milestone 50th Annual Gracie Awards, the refreshed identity reflects the organization’s enduring mission and the dynamic, evolving media landscape it represents.
Designed to reflect AWM’s continued commitment to recognizing, connecting, and inspiring women across the media industry, the new brand features: Modern, clean design elements that align with AWM’s forward-thinking mission • Vibrant, energetic colors, including the Gracies signature purple, symbolizing the diversity and impact of the AWM community • Refreshed logos for both AWM and the AWM Foundation that complement each other • Special 50th anniversary editions of the Gracies logo and color palette, in honor of this milestone year.
“This refreshed brand is more than a new look — it’s a bold representation of who we are, what we stand for, and where we’re going,” said Becky Brooks, President of AWM/F. “Every element was intentionally designed to reflect the strength and purpose of a community built by women, for women — and deeply committed to advancing all women in media.”
The milestone refresh was brought to life in collaboration with SJI Associates, whose creative partnership and vision were instrumental in shaping AWM’s new visual direction.
To learn more about AWM and to see the brand refresh, please visit allwomeninmedia.org.
