SSRS Acquires Edison Research
• SSRS, a full-service market and survey research firm, announced that it has acquired Edison Research, a recognized leader in quantitative and qualitative research. Edison joins SSRS with a deep background in election and media research, strengthening SSRS’s expertise in public opinion, election polling, and audience research.
Since 2003, Edison Research has been the sole provider of election day polling for the National Election Pool in the U.S., and has conducted election polls internationally, with projects spanning Europe, Africa, the Middle East, and Latin America. The company is also known worldwide for its influential studies on audio, podcasting, and digital media.
“By bringing Edison Research and SSRS together, we’re combining two teams with a shared passion for research and innovation,” said Melissa Herrmann, President of SSRS. “Our alliance expands the ways we can support our research partners and deepens our ability to help the public, media, and policymakers make sense of how people think, vote, and engage with the world. We are moving into the future as one team — ready for what’s next.”
Edison Research founders Joe Lenski and Larry Rosin will be joining the leadership of SSRS, supporting the company’s continued evolution and commitment to excellence in research.
“Joining SSRS marks an exciting new chapter for Edison Research,” said Rosin, Co-founder & President of Edison Research. “Both companies are dedicated to rigorous methodologies, trusted insights, and advancing the field of research. Together, we will build on Edison’s legacy in audio and election studies while creating new opportunities for growth.”
Lenski, Co-founder & EVP of Edison Research, commented, “Collectively, our organizations bring unmatched expertise across qualitative and quantitative research, media insights, and public opinion measurement. We look forward to delivering cutting-edge research in new and evolving areas.”
