Susan Larkin Joins RCS As Pres. & CEO

• RCS Worldwide announced the appointment of Susan Larkin as its new President & CEO, marking a pivotal moment as the organization accelerates its leadership in audio creation tools, media intelligence, music analytics, and television operations technology. In her new role, Larkin will focus on strengthening the tools and systems that support client growth, with emphasis on shared measurement and cloud‑first product development to help clients move with greater speed and confidence.

Larkin most recently served as Chief Operating Officer of Audacy until her departure last March. Before joining Audacy in 2017, Larkin spent 11 years in senior leadership roles at Cox Media Group, including Regional Vice President, Orlando Market Manager and leading the radio division’s national sales teams. She held earlier sales leadership roles at ABC Radio and Jacor.

Mark Gray, CEO of Katz Media Group, to whom Larkin will report, commented, “Susan is widely respected across our field for her strategic insight and her ability to lead complex organizations with steadiness and purpose. RCS Worldwide is already a powerhouse, and her leadership will build on that strength in meaningful ways. She sees the full arc of where audio, data, and broadcast technology are headed, and the broader landscape will benefit from her perspective.”

Larkin remarked, “RCS Worldwide sits at the intersection of creation, intelligence, analytics, and operations — a place where we can meaningfully expand what’s possible for our partners. I’m motivated by the opportunity to bring these capabilities together in ways that deliver clarity, smarter decisions, and stronger business outcomes. This organization has shaped the industry for decades, and I’m honored to help lead its next chapter — one defined by connection, innovation, and measurable impact.”