iHeart Welcomes Cutburth As EVP/Marketing

• iHeartMedia has tapped media veteran Jamie Cutburth as Executive Vice President of Marketing.

In his new role, Cutburth will help define and lead the company’s marketing strategy by bringing together positioning, go-to-market planning, sales enablement, tentpole storytelling and cross-platform packaging to drive advertiser demand, reporting to Lisa Coffey, iHeartMedia’s Chief Business Officer, who commented, “As we continue to expand iHeart’s unique multi-platform footprint, we’re thrilled to welcome Jamie and his decades of expertise in driving meaningful success for blue chip media companies. Jamie swings big, experiences that inspire action, drive growth and leave lasting impressions on the audience. He will fit right in as our team continues to push innovative ideas at the leading edge of the industry.”

Cutburth joins iHeart after more than a decade at NBCUniversal, where he most recently served as EVP of Marketing & Brand Partnerships, where he led B2B marketing and advertiser strategy across NBC, Bravo, E!, Peacock, NBC News, Telemundo and a broad portfolio of live events and cultural franchises. He also led the team responsible for developing large-scale brand partnerships and go-to-market platforms around properties like Saturday Night Live, The Today Show, People’s Choice Awards, Bravo’s franchise ecosystem, and major live experiences including BravoCon and E!’s Live from the Red Carpet. Before NBCUniversal, Cutburth led partnerships at A+E Networks, History, and A&E.

“My role sits at the intersection between brand, revenue, content and culture, and will ensure that iHeart shows up in the market with a clear story and a modern marketing engine,” said Cutburth. “I’m excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”