Provident Executive Action

• Provident Entertainment announced the promotions of John Loessy to Senior Director, Marketing, and Josh Schiffman to Senior Director, A&R, recognizing their significant contributions to the company’s artist development, creative strategy, and continued growth.

Since joining Provident Entertainment in February 2022 as Director of Marketing, Loessy (left) has played a key role in accelerating the growth and visibility of some of Christian music’s most impactful artists like Brandon Lakeand Matthew West, while also spearheading the marketing strategy behind Leanna Crawford‘s emergence as a Dove Award New Artist of the Year winner.

“John’s promotion reflects the tremendous impact he has made at Provident Entertainment,” said Todd Stepp, SVP, Provident Entertainment. “I’ve had the privilege of seeing firsthand how he champions our artists, strengthens key partnerships, and invests in those around him. His leadership has helped elevate emerging talent and broaden opportunities for established artists, contributing meaningfully to our continued growth. He leads with excellence, integrity, and a genuine passion for helping others succeed. We are excited for the continued impact he will make in this new role.”

Schiffman (left), who joined the Provident family five years ago through Essential Music Publishing, has built a reputation as a trusted creative partner and relationship builder throughout the music community. His artist roster includes Ben Fuller, Leanna Crawford, Bodie, Madison Watkins, Tenroc, and Molly Kate Kestner.

“Josh has made a tremendous impact since joining Provident five years ago,” said Provident VP of A&R Sam Featherstone. “He brings a rare combination of creative instinct, strategic thinking, and a genuine heart for people. This promotion reflects both the influence he has already had on our team and the strong leadership he will bring as we enter our next phase of growth.”