Executive Action At BIA: Michael Guerity
• BIA Advisory Services announces the appointment of Michael Guerity as Vice President of Market Intelligence & Strategic Communications.
In this newly created leadership role, Guerity will oversee strategic communications, market positioning, research storytelling, content development, and industry engagement while helping shape the development, delivery, and application of BIA’s U.S. local advertising forecast intelligence, market analysis, and strategic insights for organizations across the media and advertising ecosystem.
Guerity joins BIA with more than 20 years of experience spanning media, advertising, marketing, SaaS, and business strategy. He previously held senior leadership positions at Cox Media Group and Sinclair Broadcast Group’s Drive Auto division. More recently, he served as Head of GTM Strategy & Marketing at Lightcast.
“Mike brings a unique combination of media industry expertise, strategic communications leadership, digital innovation, and revenue growth strategy that aligns perfectly with BIA’s mission,” said Tom Buono, CEO of BIA Advisory Services. “As media and advertising continue to evolve, his experience will help our clients identify emerging opportunities, navigate industry change, and make more informed strategic decisions. His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide.”
“I’ve long respected BIA’s reputation as one of the most trusted sources of market intelligence in the media industry,” said Guerity. “Media companies are navigating fundamental shifts in how consumers discover content, how advertisers allocate budgets, and how technology is reshaping the marketplace. The opportunity ahead for BIA is not simply to deliver more data, but to make our market intelligence more actionable, accessible, and valuable so clients can identify growth opportunities, make more informed decisions, and navigate the rapid changes shaping the future of local advertising. That’s the opportunity that attracted me to BIA, and I’m excited to help advance its mission.”
