Cherian Named CEO, Play MPE
• Leading digital music promotion platform Play MPE and Destiny Media Technologies Inc. announce Sharath Cherian as its new CEO, overseeing the operations of both companies.
The Los Angeles-based Cherian, who has served Play MPE in an advisory capacity since early 2025, is a music industry entrepreneur and technology executive best known for founding HipHopDX, which he grew into one of the world’s leading Hip Hop media platforms before its acquisition by Warner Music Group in 2020.
Drawing on decades of experience working with artists, labels, and music professionals, Cherian is focused on expanding Play MPE’s global reach while developing new technologies that serve both business and artists at all levels of the music business.
“I’m thrilled to step into the role of Chief Executive Officer at such an exciting time for Destiny Media and Play MPE,” said Cherian. “We have an exceptional foundation, an incredibly talented team, and a tremendous opportunity to build on our leadership position in the music technology industry. I look forward to working alongside our employees, customers, and partners as we accelerate innovation, strengthen our operational excellence, and create lasting value for our shareholders. Together, we’ll foster a culture of collaboration, accountability, and execution while delivering solutions that help shape the future of music promotion. I’m excited for what lies ahead and confident our best chapters are still to come.”
“I want to extend my warmest welcome to Sharath as he steps into this role,” said Hyonmyong Cho, Chairman and Interim CEO. “I am proud of the resilience and dedication our employees have shown throughout this transition period. Our solid quarterly results are a direct reflection of that hard work.” [Photo Courtesy of Play MPE]
