Philly’s Fanatic Now ‘97.5 LeBron’
• Following Friday’s historic announcement that LeBron James is joining the Philadelphia 76ers, Beasley’s WPEN (97.5 The Fanatic) is celebrating in true Philly fashion, temporarily rebranded as “97.5 LeBron… Home of King James!” honoring one of the most significant moments in franchise history.
The temporary rebrand will be featured across the station’s on-air imaging, website, app, and social media platforms as Philadelphia welcomes one of the greatest players the game has ever seen.
Throughout the day, listeners are hearing new station IDs proclaiming “97.5 LeBron… Home of King James!” while The Fanatic’s hosts provide complete coverage of the blockbuster signing, including breaking news, fan reaction, exclusive interviews, press conference coverage, roster analysis, and what this landmark move means for the future of the 76ers.
“As the flagship station of the Philadelphia 76ers, we knew we had to celebrate this moment in a way that matched its magnitude,” said Paul Blake, VP/Market Manager of Beasley Philadelphia. “This is one of those rare days that changes the course of a franchise and energizes an entire city. Becoming ‘97.5 LeBron… Home of King James!’ is our way of celebrating alongside Sixers fans everywhere.”
“These are the moments sports radio is built for,” said Scott Masteller, Program Director of 97.5 The Fanatic. “Philadelphia has been waiting for this day, and every conversation is about LeBron and the Sixers. From the first show this morning through the final segment tonight, we’re bringing fans everything they need to know about one of the biggest stories in NBA history.”
