Cumulus Hires New Revenue Ace

Cumulus Media has appointed John Kaufman as Senior Vice President, Revenue Strategy and Operations. In this newly created corporate position, Kaufman will lead the optimization of revenue at Cumulus with a focus on pricing and inventory management across the network and radio station groups.

Kaufman (left) arrives bearing over 20 years in revenue management positions for major companies like Starwood Hotels, Priceline and American Airlines. He also has prior radio experience — in 2009 Kaufman joined Clear Channel/iHeartMedia as SVP of Revenue Management, and later advanced to President of Business Operations. In 2014, he started JK Steele Consulting, LLC, and in 2015 helped launch Spaces (ParcMate) as President & COO.

Kaufman will be based in New York and report directly to Cumulus President & CEO Mary Berner, who commented, “John’s strategic and operational expertise and deep understanding of the critical function that pricing and inventory management plays in maximizing revenue will be a tremendous asset to our operations. In this new leadership role, he will increase the company’s revenue management capabilities through intelligent and attractive pricing strategies and systems. John will also support our team of more than 900 sales professionals in 90 U.S. markets as they serve our advertisers with local impact and national reach.” Kaufman said, “Seeing all the great change underway at Cumulus, I’m so pleased to be joining Mary and her leadership team at this exciting time, and look forward to helping the company continue in its evolution.”