Univision Names New CRO

Univision Communications Inc. (UCI) has promoted Tonia O’Connor to the newly created role of Chief Revenue Officer (CRO), effective immediately. O’Connor, a nine-year UCI vet, will continue to report to Randy Falco, President and CEO, and remain based in New York. Falco remarked, “This new executive position not only recognizes the extraordinary track record of impact Tonia has made — and will continue to make — on our Company, but it also represents an important shift in the way we are now approaching our business. By adopting a total revenue strategy, we will be able to better partner with our clients to create consumer-first, multi-platform solutions and invest in our content, platforms and insights with improved targeting and servicing of our audience.”

O’Connor joined Univision in January 2008 as EVP of Distribution Sales and Marketing and been repeatedly promoted to roles of increasing seniority. Prior to joining UCI, O’Connor spent over a decade with Gemstar-TV Guide. Commenting on her newly enhanced role, O’Connor said, “In this consumer age of media, audience insights and behavior are — more than ever — critical ingredients in the success of both our content and our partners. UCI has been the undisputed leader for more than 50 years in delivering the highly coveted, young and diverse American audience. I’m excited to lead our groundbreaking approach with an integrated distribution and advertising sales strategy, which will provide tremendous opportunities for our clients to leverage the full value of our enterprise. I look forward to working with my colleagues to continue building UCI’s path as an industry leader.”

Among O’Connor’s first actions as CRO will be to appoint a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, who recently announced his plans to retire at the end of 2017, and to lead a seamless transition for the advertising sales & marketing team.