Greer New Def Jam EVP/Marketing & Commerce

Scott Greer has been named Executive Vice President of Marketing & Commerce for Def Jam Recordings. In his new position, Greer will join Def Jam’s senior executive team in leading the legendary label forward, and will immediately oversee the company’s marketing, digital, commerce, branding and creative content initiatives.

Greer’s extensive resume includes a six-year tenure as Senior Vice President of Marketing for Columbia Records and most recently, three years as Executive Vice President of the Capitol Music Group. Throughout his extensive career, Greer has used his creative vision and marketing acumen to create and oversee chart-topping, multi-platinum and Grammy Award-winning campaigns for such artists as Adele, Beyoncé, Katy Perry, Lil Yachty, Sam Smith, Halsey, Daft Punk, Jack White, Pharrell Williams, J Cole, Beck, Mary J. Blige and John Legend.

Commenting on his new position, Greer said, “Def Jam is a truly iconic label. Very few brands have been as synonymous with quality and as definitive of the culture as Def Jam Recordings. Now more than ever, we are seeing the global reach of that culture, and Def Jam is rightfully at its center. Authenticity and cutting-edge artistry have always been at the core of Def Jam’s spirit, and its incredible roster includes some of the most influential voices and exciting new trailblazers in music today. I am thrilled to be joining the team at Def Jam, and honored to be part of its great cultural legacy.”