Disney Donates $1 Mil To Red Cross

The Walt Disney Company and its ABC television affiliate KTRK/Houston jointly announced a $1 million cash commitment to the American Red Cross in support of recovery efforts for communities affected by Hurricane Harvey. Yesterday, August 31, Disney|ABC Television Group (DATG) hosted a “Day of Giving” to benefit those impacted by the hurricane. The campaign started early in the morning with local ABC affiliates and on Good Morning America, and ran throughout the day on ABC, Freeform, Radio Disney and across all DATG social platforms.

“Our hearts go out to everyone in the devastating path of this historic storm,” said Robert A. Iger, Chairman & CEO of The Walt Disney Company. “It’s hard to fully appreciate the impact, in part because it isn’t over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.” Eligible Disney employee donations to the American Red Cross and other qualified organizations involved in the Hurricane Harvey relief effort will be matched dollar for dollar by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.