Highsmith’s Legacy Now Permanently Etched

• It was a milestone day at Beasley Media Group as the company paid tribute to Regional Vice President Danny Highsmith, who recently retired after a remarkable 51 years of service to the company — including a stint as Fayetteville Market Manager — by officially naming the air studio of Country WKML/Fayetteville, NC in his honor. The dedication, hosted by VP/Market Manager Kent Dunn, also included a special presentation by Mayor Mitch Colvin, who officially proclaimed Friday, March 3 as “Danny Highsmith Day” in the City of Fayetteville.

The ribbon-cutting ceremony also featured remarks from Beasley CEO Caroline Beasley, EVP/CFO Brian Beasley and former Fayetteville Market Manager Mac Edwards, who currently serves as the VP/Market Manager of the company’s Charlotte and Detroit operations.

As a leader, mentor and trailblazer in the company, the local community and the industry, Highsmith’s legacy continues to be felt around the building, along with his famous sentiment, “Remember, if you see someone today without a smile, given them one of yours,” which is now permanently etched, along with his image, on the WKML studio window.

Pictured, (l-r): Caroline Beasley, Brian Beasley, Faye Highsmith (Danny’s wife) and Danny Highsmith in front of the studio named in his honor.