ALTERNATIVE – Page 39 – RAMP – Radio and Music Pros

WRFF/Philly Rebrands As ALT 104.5

May 26, 2020 kevincarter iHeartMedia, WRFF

• iHeartMedia Alternative WRFF/Philadelphia has dropped its Radio 104.5 handle in favor of the company’s widely used Alternative brand, ALT 104.5. “Who

ALTERNATIVE FRONT PAGE MILESTONES PROGRAMMING

Steve West: Eternally Alternative

May 20, 2020May 21, 2020 kevincarter Entercom, KBZT

• San Diego radio vets have been paying tribute to market legend Steve West, known and loved as the market’s

ALTERNATIVE FRONT PAGE PROGRAMMING PROS IN MOTION

As Familiar As Your Favorite Sweater

May 20, 2020May 20, 2020 kevincarter WEQX

• Northshire Alternative WEQX/Manchester, VT-Albany, NY announces several exciting personnel moves, starting with Joy Proft‘s upgrade from weekends to middays, effective

ACTIVE ROCK ALTERNATIVE CLASSIC ROCK FRONT PAGE PROGRAMMING

Hanson Enhanced, Adds Cumulus Classic Rock

May 20, 2020May 20, 2020 kevincarter Cumulus Media

• Cumulus Media has promoted Troy Hanson to Vice President/Corporate Programming-Rock Formats, adding oversight of the Classic Rock format to Hanson’s

ALTERNATIVE FRONT PAGE MILESTONES MORNING SHOWS

Bean Battling COVID-19

May 18, 2020May 18, 2020 kevincarter COVID-19

• We are sending our most positive thoughts to Radio Hall Of Famer Gene “Bean” Baxter, who this past weekend revealed

ALTERNATIVE CONDOLENCES FRONT PAGE

91X To Honor Market Legend Steve West

May 14, 2020 kevincarter 91X

• This Sunday morning from 6-10am, Local Media San Diego Alternative XTRA (91X)/San Diego will pay tribute to market icon Steve

ALTERNATIVE BRANDING/MARKETING FRONT PAGE PROGRAMMING

KROQ/Los Angeles Launches ‘Alternalido’

May 14, 2020May 14, 2020 kevincarter KROQ

• Entercom’s World Famous KROQ/Los Angeles is launching a new Latin Alternative specialty show this weekend — Alternalido, expertly curated and hosted