NuVoodoo – Moneyball for Radio

We’re turning the keyboard over to NuVoodoo marketing guru Mike O’Connor this week: NuVoodoo has dedicated the back half of

• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of

• Looking ahead to a fresh NuVoodoo Ratings Prospects Study in the New Year – which is six weeks away

• The Cambridge Dictionary defines “anodyne” as “intended to avoid causing offense or disagreement, especially by not expressing strong feelings

• When we worked for Clear Channel years ago — and back when perceptual study presentations were conducted on location,

• We talk with program directors and managers every day who are passionately concerned about the ratings and performance of