Thursday, November 12, 2026
Latest News from RAMP:
  • Condolences: Arthur A. Schreiber
  • Vegas Stays Open Late For Ms. Prue
  • Gelb Named Brand Manager, WQAM/Miami
  • BMI Executive Action: Shannon Sanders
  • Opportunities: News Reporter, Fargo
  • Bluesky
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NuVoodoo – Moneyball for Radio

NuVoodoo - Moneyball for Radio 

Moneyball: Three Weeks Until Spring Book

March 4, 2024March 3, 2024 kevincarter NuVoodoo

Last week we showed that TikTok is now a part of the Foundational Four platforms for NuVoodoo marketing when demos

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NuVoodoo - Moneyball for Radio 

Moneyball: A New Option for Ad Placement

February 26, 2024February 25, 2024 kevincarter NuVoodoo

• The results of NuVoodoo Ratings Prospects Study 23 make it clear, there’s a new ad platform option for stations

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NuVoodoo - Moneyball for Radio 

Moneyball: Ready? Spring Book’s Just Weeks Away

February 19, 2024February 18, 2024 kevincarter NuVoodoo

• The spring book starts in about five weeks as you’re likely to be reading this. If you’re planning a

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NuVoodoo - Moneyball for Radio 

Moneyball: Devil’s in the Details (i.e., the Data)

February 12, 2024February 11, 2024 kevincarter NuVoodoo

• The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various

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NuVoodoo - Moneyball for Radio 

Moneyball: How Much Contest $$$ Do You NEED?

February 5, 2024February 4, 2024 kevincarter

• The news that America’s most famous groundhog, Punxsutawney Phil, did not see his shadow arrived as this is being

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NuVoodoo - Moneyball for Radio 

Moneyball: Fishing Where the Fish Are, Sort Of …

January 29, 2024January 28, 2024 kevincarter NuVoodoo

We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we

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NuVoodoo - Moneyball for Radio 

Moneyball: New Study Coming with New Info

January 22, 2024January 21, 2024 kevincarter NuVoodoo

• The 24th in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll

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NuVoodoo - Moneyball for Radio RESEARCH 

Moneyball: Options for Decision-Making

January 15, 2024January 15, 2024 kevincarter NuVoodoo

• The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point

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NuVoodoo - Moneyball for Radio RATINGS RESEARCH 

Moneyball: The Most Potent Research Choice Is…

January 8, 2024March 3, 2024 kevincarter NuVoodoo

• The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing

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NuVoodoo - Moneyball for Radio 

A Special Year-End Message

December 11, 2023December 10, 2023 kevincarter NuVoodoo

• A Special Year-End Message from NuVoodoo Founder/President Carolyn Gilbert A dear friend of mine went for a walk two

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BREAKING NEWS

More Cumulus Cuts Underway
BREAKING NEWS DOWNSIZING EXECUTIVE ACTION FREE AGENT PROGRAMMING 

More Cumulus Cuts Underway

November 11, 2026 kevincarter Comments Off on More Cumulus Cuts Underway

• UPDATING — The latest round of Cumulus restructuring continues… • Bloomington, IL: After eight years with News-Talk WJBC-AM 1230/102.1,

NuVoodoo

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DIGITAL

Garth Brooks Buys Nashville ‘Service Station’
BRANDING/MARKETING COUNTRY DIGITAL EXECUTIVE ACTION FINANCIAL FORMAT FLIPS FRONT PAGE LABEL LOVE MILESTONES PROGRAMMING PUBLIC SERVICE STREAMING TRIPLE A 

Garth Brooks Buys Nashville ‘Service Station’

November 10, 2026 kevincarter Comments Off on Garth Brooks Buys Nashville ‘Service Station’

• Garth Brooks‘ Sevens Network, which ended its relationship with TuneIn in September, is making a move into station ownership

Geter Joins CMG ATL As Digital Media Director
BRANDING/MARKETING CLASSIC ROCK DIGITAL FRONT PAGE HOT AC NEWS/TALK/SPORTS PROS IN MOTION SALES STREAMING URBAN AC 

Geter Joins CMG ATL As Digital Media Director

November 10, 2026 kevincarter Comments Off on Geter Joins CMG ATL As Digital Media Director
TuneCore Elevates Shah To VP/Global Mkting
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING 

TuneCore Elevates Shah To VP/Global Mkting

November 10, 2026 kevincarter Comments Off on TuneCore Elevates Shah To VP/Global Mkting
SiriusXM Names New CEO
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE PODCASTING Satellite Radio STREAMING 

SiriusXM Names New CEO

November 9, 2026 kevincarter Comments Off on SiriusXM Names New CEO
Manente Named VP/MM, Midwest Evansville
AC BRANDING/MARKETING CLASSIC ROCK COUNTRY DIGITAL EXECUTIVE ACTION FRONT PAGE SALES TOP 40 

Manente Named VP/MM, Midwest Evansville

November 5, 2026 kevincarter Comments Off on Manente Named VP/MM, Midwest Evansville

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WELCOME! WE’RE KEVIN & STEVE

Steve & Kevin
RAMP (Radio and Music Pros): Founded in September 2009, owned and operated by
Kevin Carter & Steve Resnik

LATEST POSTS

Condolences: Arthur A. Schreiber
CONDOLENCES FRONT PAGE 

Condolences: Arthur A. Schreiber

November 12, 2026 kevincarter Comments Off on Condolences: Arthur A. Schreiber

• Mark Schreiber, recently retired VP/GM of Cornerstone Research reached out to announce the passing of his father, Arthur A.

Vegas Stays Open Late For Ms. Prue
AC CLASSIC HITS FREE AGENT FRONT PAGE OPPORTUNITIES PROGRAMMING 

Vegas Stays Open Late For Ms. Prue

November 12, 2026 kevincarter Comments Off on Vegas Stays Open Late For Ms. Prue
Gelb Named Brand Manager, WQAM/Miami
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PROGRAMMING PROS IN MOTION 

Gelb Named Brand Manager, WQAM/Miami

November 12, 2026 kevincarter Comments Off on Gelb Named Brand Manager, WQAM/Miami

LABEL LOVE

BMI Executive Action: Shannon Sanders
EXECUTIVE ACTION FRONT PAGE LABEL LOVE PROS IN MOTION 

BMI Executive Action: Shannon Sanders

November 12, 2026 kevincarter Comments Off on BMI Executive Action: Shannon Sanders
Garth Brooks Buys Nashville ‘Service Station’
BRANDING/MARKETING COUNTRY DIGITAL EXECUTIVE ACTION FINANCIAL FORMAT FLIPS FRONT PAGE LABEL LOVE MILESTONES PROGRAMMING PUBLIC SERVICE STREAMING TRIPLE A 

Garth Brooks Buys Nashville ‘Service Station’

November 10, 2026 kevincarter Comments Off on Garth Brooks Buys Nashville ‘Service Station’
TuneCore Elevates Shah To VP/Global Mkting
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING 

TuneCore Elevates Shah To VP/Global Mkting

November 10, 2026 kevincarter Comments Off on TuneCore Elevates Shah To VP/Global Mkting
Grammy Nominations Next Monday
AWARDS EXECUTIVE ACTION FRONT PAGE LABEL LOVE MILESTONES STREAMING TELEVISION 

Grammy Nominations Next Monday

November 8, 2026 kevincarter Comments Off on Grammy Nominations Next Monday
Braun Named President, Triple Tigers
BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE LABEL LOVE MILESTONES STREAMING 

Braun Named President, Triple Tigers

November 2, 2026 kevincarter Comments Off on Braun Named President, Triple Tigers
Jay-Z Books Jay-Z For Super Bowl Halftime
BRANDING/MARKETING CONCERTS FRONT PAGE LABEL LOVE MILESTONES NEWS/TALK/SPORTS SOCIAL MEDIA STREAMING TELEVISION 

Jay-Z Books Jay-Z For Super Bowl Halftime

October 27, 2026 kevincarter Comments Off on Jay-Z Books Jay-Z For Super Bowl Halftime

PROGRAMMING

Vegas Stays Open Late For Ms. Prue
AC CLASSIC HITS FREE AGENT FRONT PAGE OPPORTUNITIES PROGRAMMING 

Vegas Stays Open Late For Ms. Prue

November 12, 2026 kevincarter Comments Off on Vegas Stays Open Late For Ms. Prue
Gelb Named Brand Manager, WQAM/Miami
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PROGRAMMING PROS IN MOTION 

Gelb Named Brand Manager, WQAM/Miami

November 12, 2026 kevincarter Comments Off on Gelb Named Brand Manager, WQAM/Miami
Opportunities: News Reporter, Fargo
FRONT PAGE NEWS/TALK/SPORTS OPPORTUNITIES PROGRAMMING 

Opportunities: News Reporter, Fargo

November 11, 2026 kevincarter Comments Off on Opportunities: News Reporter, Fargo
More Cumulus Cuts Underway
BREAKING NEWS DOWNSIZING EXECUTIVE ACTION FREE AGENT PROGRAMMING 

More Cumulus Cuts Underway

November 11, 2026 kevincarter Comments Off on More Cumulus Cuts Underway
Jackson Meets Jackie 96.9
BRANDING/MARKETING FORMAT FLIPS FRONT PAGE HOT AC MORNING SHOWS NEWS/TALK/SPORTS PROGRAMMING STREAMING SYNDICATION 

Jackson Meets Jackie 96.9

November 11, 2026 kevincarter Comments Off on Jackson Meets Jackie 96.9
Dellilo Upped To Dir./Mkting & Promo, iHeart NYC
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE PROGRAMMING PROS IN MOTION STREAMING 

Dellilo Upped To Dir./Mkting & Promo, iHeart NYC

November 11, 2026 kevincarter Comments Off on Dellilo Upped To Dir./Mkting & Promo, iHeart NYC

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