NuVoodoo – Moneyball for Radio

• It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio.  NuVoodoo’s Ratings Prospect

• Talking to potential music research clients we regularly hear about their current research vendor giving them “rolled” samples. A

• It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes

• The other day, we heard the midday host on the local Classic Rock station mention an article about the

• When talking with new research clients at NuVoodoo we’re often asked where we get our respondents, since we never

• NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati,

• Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what

• It’s just over two weeks until the start of the October ratings period that begins the “Fall book.” We