Sunday, July 6, 2025
Latest News from RAMP:
  • Remembering Lyndon “LB” Byers
  • Pros On The Loose: Spatz & Casey
  • Loftus Retires From Times-Shamrock
  • KJ103 Wakes Up 33.3% Differently
  • Kannon Fired Up Over New Weekday Show
  • Bluesky
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NuVoodoo – Moneyball for Radio

NuVoodoo - Moneyball for Radio 

Moneyball: Rarer Ratings Respondents, Rarer Heavy Listeners

June 24, 2024June 23, 2024 kevincarter NuVoodoo

• Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: Ratings Respondents are Getting Rarer

June 17, 2024June 16, 2024 kevincarter NuVoodoo

• The percentage of people interested in participating in radio ratings methodology continues to ebb. In the latest national study

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: Getting Preset in New Car Infotainment Systems

June 10, 2024June 9, 2024 kevincarter

• Have you spent time with non-radio friends while they’re getting accustomed to their new car infotainment systems? If radio

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: Past Research Has Answers for Evergreen Questions

June 3, 2024June 2, 2024 kevincarter NuVoodoo

• Preparing the questionnaire for NuVoodoo Ratings Prospects Study 24 this past week had us talking to programmers, managers, and

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: What Would You Ask a Big Sample of Listeners?

May 28, 2024May 27, 2024 kevincarter NuVoodoo

• “Do what you can, with what you’ve got, where you are.” Those words are typically attributed to Teddy Roosevelt,

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NuVoodoo - Moneyball for Radio 

Moneyball: Are You Leaving Money on the Table?

May 20, 2024May 19, 2024 kevincarter NuVoodoo

• NTR. Events. Concerts. Pop-ups. In 2024 radio is working hard for every dollar to try to offset the declines

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: Last-Minute Contest Guidelines

May 13, 2024May 12, 2024 kevincarter NuVoodoo

• If you’re considering a contest to impact the last month of the spring book, you’re likely working with a

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: The Importance of Making Connections

May 6, 2024May 5, 2024 kevincarter NuVoodoo

• Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of

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NuVoodoo - Moneyball for Radio 

Moneyball: Live vs Local vs Relevant

April 29, 2024April 28, 2024 kevincarter NuVoodoo

• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of

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NuVoodoo - Moneyball for Radio 

Moneyball: A New Tool to Make Better Radio

April 22, 2024April 20, 2024 kevincarter NuVoodoo

• We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball

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BREAKING NEWS

Remembering Lyndon “LB” Byers
BREAKING NEWS CONDOLENCES NEWS/TALK/SPORTS 

Remembering Lyndon “LB” Byers

July 6, 2025 kevincarter Comments Off on Remembering Lyndon “LB” Byers

• Over the long holiday weekend, we were saddened to hear of the July 4th passing of Lyndon “LB” Byers,

NuVoodoo

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DIGITAL

Happy 5th Birthday, BIN!
BRANDING/MARKETING DIGITAL FRONT PAGE MILESTONES NEWS/TALK/SPORTS PROGRAMMING STREAMING URBAN URBAN AC 

Happy 5th Birthday, BIN!

June 30, 2025 kevincarter Comments Off on Happy 5th Birthday, BIN!

• Monday, June 30, 2025 marks the fifth anniversary of the launch of iHeartMedia’s BIN: Black Information Network, the first

iHeart & Audacy Forge Distribution Deal
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE PODCASTING PROGRAMMING STREAMING SYNDICATION TRANSACTIONS 

iHeart & Audacy Forge Distribution Deal

June 30, 2025 kevincarter Comments Off on iHeart & Audacy Forge Distribution Deal
Audacy Shuts Down Pineapple Street
DIGITAL DOWNSIZING EXECUTIVE ACTION FREE AGENT FRONT PAGE PODCASTING PROGRAMMING STREAMING 

Audacy Shuts Down Pineapple Street

June 28, 2025 kevincarter Comments Off on Audacy Shuts Down Pineapple Street
Lost Highway Finds Thomas & Masino
BRANDING/MARKETING COUNTRY DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Lost Highway Finds Thomas & Masino

June 24, 2025 kevincarter Comments Off on Lost Highway Finds Thomas & Masino
The Imaging House Is On Fire!
BRANDING/MARKETING DIGITAL FRONT PAGE PRODUCTION PROGRAMMING VOICEOVER 

The Imaging House Is On Fire!

June 24, 2025 kevincarter Comments Off on The Imaging House Is On Fire!

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WELCOME! WE’RE KEVIN & STEVE

Steve & Kevin
RAMP (Radio and Music Pros): Founded in September 2009, owned and operated by
Kevin Carter & Steve Resnik

LATEST POSTS

Remembering Lyndon “LB” Byers
BREAKING NEWS CONDOLENCES NEWS/TALK/SPORTS 

Remembering Lyndon “LB” Byers

July 6, 2025 kevincarter Comments Off on Remembering Lyndon “LB” Byers

• Over the long holiday weekend, we were saddened to hear of the July 4th passing of Lyndon “LB” Byers,

Pros On The Loose: Spatz & Casey
CLASSIC ROCK DOWNSIZING FREE AGENT FRONT PAGE MORNING SHOWS PROGRAMMING 

Pros On The Loose: Spatz & Casey

July 6, 2025 kevincarter Comments Off on Pros On The Loose: Spatz & Casey
Loftus Retires From Times-Shamrock
EXECUTIVE ACTION FRONT PAGE PROGRAMMING SALES 

Loftus Retires From Times-Shamrock

July 6, 2025 kevincarter Comments Off on Loftus Retires From Times-Shamrock

LABEL LOVE

Braun Downshifts At HYBE America
EXECUTIVE ACTION FRONT PAGE LABEL LOVE MILESTONES TRANSACTIONS 

Braun Downshifts At HYBE America

July 1, 2025 kevincarter Comments Off on Braun Downshifts At HYBE America
WMG & Bain Invest In Music Catalogs
EXECUTIVE ACTION FINANCIAL FRONT PAGE LABEL LOVE TRANSACTIONS 

WMG & Bain Invest In Music Catalogs

July 1, 2025 kevincarter Comments Off on WMG & Bain Invest In Music Catalogs
Lost Highway Finds Thomas & Masino
BRANDING/MARKETING COUNTRY DIGITAL EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Lost Highway Finds Thomas & Masino

June 24, 2025 kevincarter Comments Off on Lost Highway Finds Thomas & Masino
Condolences: Lou Christie
CONDOLENCES FRONT PAGE LABEL LOVE 

Condolences: Lou Christie

June 18, 2025 kevincarter Comments Off on Condolences: Lou Christie
Create Beams Up With Star Trak
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING TRANSACTIONS 

Create Beams Up With Star Trak

June 18, 2025 kevincarter Comments Off on Create Beams Up With Star Trak
Donehower Named SVP/A&R, Big Loud & Mercury
BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE LABEL LOVE 

Donehower Named SVP/A&R, Big Loud & Mercury

June 18, 2025 kevincarter Comments Off on Donehower Named SVP/A&R, Big Loud & Mercury

PROGRAMMING

Pros On The Loose: Spatz & Casey
CLASSIC ROCK DOWNSIZING FREE AGENT FRONT PAGE MORNING SHOWS PROGRAMMING 

Pros On The Loose: Spatz & Casey

July 6, 2025 kevincarter Comments Off on Pros On The Loose: Spatz & Casey
Loftus Retires From Times-Shamrock
EXECUTIVE ACTION FRONT PAGE PROGRAMMING SALES 

Loftus Retires From Times-Shamrock

July 6, 2025 kevincarter Comments Off on Loftus Retires From Times-Shamrock
Kannon Fired Up Over New Weekday Show
BRANDING/MARKETING FRONT PAGE HOT AC PROGRAMMING STREAMING SYNDICATION TOP 40 

Kannon Fired Up Over New Weekday Show

July 2, 2025 kevincarter Comments Off on Kannon Fired Up Over New Weekday Show
E. White Has Carolina On His Mind
ALTERNATIVE BRANDING/MARKETING CLASSIC ROCK FRONT PAGE PROGRAMMING PROS IN MOTION 

E. White Has Carolina On His Mind

July 1, 2025 kevincarter Comments Off on E. White Has Carolina On His Mind
MacLeod Named OM, Alpha Media Portland
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PROGRAMMING PROS IN MOTION 

MacLeod Named OM, Alpha Media Portland

July 1, 2025 kevincarter Comments Off on MacLeod Named OM, Alpha Media Portland
Civic Media Expands Into Michigan’s U.P.
CLASSIC ROCK COUNTRY EXECUTIVE ACTION FINANCIAL FRONT PAGE HOT AC NEWS/TALK/SPORTS PROGRAMMING STREAMING TRANSACTIONS 

Civic Media Expands Into Michigan’s U.P.

July 1, 2025 kevincarter Comments Off on Civic Media Expands Into Michigan’s U.P.

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