Paragon Goes With The Flow
• Media consultancy Paragon announces a rebranding of the company including a streamlined name, new website, and new email addresses.
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RATINGS
PTP Executive Action
• Point-To-Point Marketing (PTP) celebrates its 25th anniversary this month, and along with that impressive milestone comes two key executive
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Radio Revenue Tops $13B; WTOP Still No. 1
• In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total
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25 Candles For TroyResearch
• A special quarter-century milestone has been reached by TroyResearch, which has been helping radio stations achieve — and overachieve
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Introducing RMR Media Strategies
• Say hello to RMR Media Strategies — a new Toronto-based full-service agency for creators & brands, launched by industry
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Coleman Taps Musgrave As CRO
• Media research firm Coleman Insights welcomes Scott Musgrave to the executive team as the company’s new Chief Revenue Officer,
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Media Monitors Re-Accredited
• Accredited since 2008 by the Media Rating Council (MRC) for its US radio spot data, and since 2017 for
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Aptivada Rebrands As Audience
• Aptivada is now Audience. Please make a note of it. This major rebrand includes an updated name, logo, and
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Nielsen Acquired By Private Equity For $16 Bil
• Nielsen Holdings plc announced that it has entered into a definitive agreement to be acquired by a private equity
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Nielsen Rejects ‘Unsolicited’ Acquisition Offer
• Nielsen Holdings plc on Sunday announced that its Board of Directors has determined not to proceed with an unsolicited
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