Moneyball: The Role of Talent in Relating to the Listener
• “NuVoodoo President Carolyn Gilbert and I often share the writing of these posts, but this one’s personal to me,
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RATINGS
Moneyball: TikTok Adds Zips To Targeting Options
This week we’re handing the keyboard to NuVoodoo marketing guru Mike O’Connor. TikTok’s new targeting options enhance the tool kit
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NuVoodoo Moneyball For Radio: 9/18/23
Moneyball & Rolled Samples Moneyball for Radio means using everything at your disposal to tilt the table in your favor
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Moneyball For Radio: 9/11/23
Moneyball & Listening Devices Moneyball for Radio means working to find that next tenth of an AQH Ratings point to
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Chuck Sullivan Joins Research Director
• Research Director, Inc., (RDI), The Ratings Experts, is excited to announce the addition of veteran radio executive Chuck Sullivan
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Paragon Goes With The Flow
• Media consultancy Paragon announces a rebranding of the company including a streamlined name, new website, and new email addresses.
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PTP Executive Action
• Point-To-Point Marketing (PTP) celebrates its 25th anniversary this month, and along with that impressive milestone comes two key executive
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Radio Revenue Tops $13B; WTOP Still No. 1
• In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total
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25 Candles For TroyResearch
• A special quarter-century milestone has been reached by TroyResearch, which has been helping radio stations achieve — and overachieve
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Introducing RMR Media Strategies
• Say hello to RMR Media Strategies — a new Toronto-based full-service agency for creators & brands, launched by industry
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