Moneyball: The Role of Talent in Relating to the Listener
• “NuVoodoo President Carolyn Gilbert and I often share the writing of these posts, but this one’s personal to me,
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RESEARCH
Moneyball: TikTok Adds Zips To Targeting Options
This week we’re handing the keyboard to NuVoodoo marketing guru Mike O’Connor. TikTok’s new targeting options enhance the tool kit
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NuVoodoo Moneyball For Radio: 9/18/23
Moneyball & Rolled Samples Moneyball for Radio means using everything at your disposal to tilt the table in your favor
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Moneyball For Radio: 9/11/23
Moneyball & Listening Devices Moneyball for Radio means working to find that next tenth of an AQH Ratings point to
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Chuck Sullivan Joins Research Director
• Research Director, Inc., (RDI), The Ratings Experts, is excited to announce the addition of veteran radio executive Chuck Sullivan
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Paragon Elevates Conrad, Adds Logan
• Paragon has promoted Michelle Conrad to Marketing Director, overseeing Paragon’s marketing and communication efforts. Conrad, who also led Paragon’s
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Who’s Craving Some ‘Yummy Hits?’
• Ken Moultrie of Broadcast Partners announced the launch of a new radio brand — “Yummy Hits,” a customized format
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Paragon Goes With The Flow
• Media consultancy Paragon announces a rebranding of the company including a streamlined name, new website, and new email addresses.
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NPR Ups Khilnani To SVP/Product
• NPR announced that Nik Khilnani has been promoted to Senior Vice President of Product and Audience Technology. Khilnani, who
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Jock Study To Be Presented At MSBC
• Jacobs Media is pleased to present AQ5 — the company’s confidential questionnaire aimed at radio talent, and they would
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