KLOS Listeners Rock!
• Cumulus Media’s KLOS/Los Angeles just raised $725,218 for St. Jude Children’s Research Hospital! The two-day live broadcast, held Thursday, February 8 and Friday, February 9 capped off Cumulus Media’s inaugural “St. Jude Rocks” fundraising partnership across 14 of its Rock-formatted stations in markets across America. The KLOS event included on-air, online and text-to-donate promotions and drove donations from listeners in Southern California that set a U.S. Rock radio fundraising record for St. Jude. The funds generated by the 95.5 KLOS St. Jude Rocks Radiothon brought the total dollars raised for St. Jude by Cumulus radio stations in 2017-2018 to a record-breaking $2,099,518!
Dawn Girocco, VP/Market Manager of Cumulus Media Los Angeles, said, “We thank our big-hearted and generous listeners, customers, and team members who stepped up to make a difference for children all over the world who suffer from life-threatening illnesses. Cumulus Media Los Angeles and 95.5 KLOS are proud to raise awareness and bring people together for such a great cause.”
The cast of the station’s Frosty, Heidi & Frank morning show is pictured here knee-deep in the Radiothon — (l-r): Patrick Wesson (KLOS Programming Assistant); hosts Frosty Stilwell, Heidi Hamilton and Frank Kramer; Sammi Marino (Associate Producer); Erik Scott Smith (Executive Producer); Lisa May (Entertainment Reporter, co-host) and Anthony Annese (Frosty, Heidi & Frank Social Media).
