CMRRA + TikTok = $$$
• The Canadian Musical Reproduction Rights Agency (CMRRA) and TikTok today announced an agreement for the collection of digital mechanical royalties in Canada, delivering a new revenue stream for music publishers and self-published songwriters. The new deal also accounts for TikTok’s past use of musical works and sets up a forward-looking partnership.
“TikTok’s integration of music with video has created a new opportunity for music creators to engage users from around the world,” said Paul Shaver (pictured, below), President of CMRRA. “Not only has the platform fueled new song discovery but it has given classic songs new life. The activity has swelled outside the platform, directly impacting increased consumption across all media. CMRRA will continue to support new technology platforms that seek to properly license music, ensuring rights holders are compensated.”
Jordan Lowy, Head of Music Publishing Licensing and Partnerships, TikTok, commented, “We are thrilled to enter into this agreement with CMRRA in Canada, to connect music publishers and artists to new audiences and enable song discovery through the power of TikTok. Given the ever-changing music industry, we’re committed to working together to create new revenue opportunities and offer an innovative way to reach fans.”
Current and future clients can sign up to collect their digital mechanical royalties from TikTok for Canada at cmrra.ca.
