Pandora: Over One Billion Served

Pandora announced new features on its Artist Marketing Platform (AMP) and also casually mentioned that it has generated one billion listener impressions from Artist Audio Messages. New features including “Promote Single,” “Promote Show” and “Custom Profile Photos” help artists of all sizes and genres break new music and personalize their presence on the service. New advanced targeting for “Artist Audio Messages” and “Featured Tracks” leverages listener data to help artists reach new fans more effectively.

“Direct-to-fan marketing has never been better for artists and labels on Pandora,” said Shamal Ranasinghe, VP Product for Creators, Artists, and Content Operations at Pandora. “In two years, AMP has enabled thousands of artists to talk directly to their fans via Artist Audio Messages, resulting in over a billion listener impressions. Our new features continue to provide unprecedented ways for all artists on Pandora to connect with their fans, sell tickets, and break new music.”

Here now to tell us more is recording artist Colt Ford, who currently has over 325 million spins on Pandora. Ford said, “It’s so cool that Pandora lets me use AMP wherever I am to reach my fans wherever they are. It’s so easy. I’ve seen a lot of success with AMP, because it lets me tell even more fans than ever about my new song, ‘Reload,’ resulting in more spins and sales.”