Connoisseur Launches Ferocious Media

• Connoisseur has expanded its media business through an acquisition of digital marketing staff, a substantial portfolio of accounts and key management platforms from Scorpion. The combined digital operations under Connoisseur Media will henceforth be known as “Ferocious Media,” which is described as “a full-service marketing company that provides cutting edge website design, search engine optimization, search engine marketing, media buying, display, video and audio advertising, social media content and more.”

These assets purchased by Connoisseur are a portion of Scorpion’s 2017 acquisition of Driven Local, a nationally recognized, award winning digital marketing agency and Google Ads Premier Partner. Driven Local co-founder Kevin Szypula (left), who was most recently Chief Advertising Officer of Scorpion, will now join as Ferocious Media Chief Operating Officer. “I’m ecstatic to bring a core team of seasoned digital marketing minds to this endeavor,” Szypula said. “This is the same team that won the Google Premier Partner Award for Best Quality Accounts and also Google Display Champions.”

Connoisseur CEO Jeff Warshaw stated, “This is a significant step for our company, as it allows us to bring a crackerjack operating team and hundreds of additional accounts into Connoisseur. We started a digital marketing services company 10 years ago, then merged with Driven Local. We are so happy to welcome Kevin back to the family.”

Szypula added, “Partnering with Jeff Warshaw and Connoisseur to form a best-in-class omni-channel marketing solution is a dream come true. Our plans are aggressive and will fill a much-needed void in the ecosystem for local businesses to ferociously compete across multiple platforms.”