Cumulus Sells WABC/NY To Red Apple Media
Mary G. Berner (left), President & CEO of Cumulus, said, “Today’s agreement with Red Apple is yet another step in the execution of our portfolio optimization priority to drive Cumulus’ long-term success. Consistent with our financial goals, we intend to use the sale’s net cash proceeds to pay down debt and invest in the Company to better serve our 250 million listeners and the advertisers who want to reach them. We are also pleased that WABC’s excellent team will work with Red Apple following the transaction’s close to continue building this iconic station’s legacy.”
Under the terms of the agreement, Red Apple will take responsibility for programming WABC immediately following the close of the sale, which is expected to occur in the third quarter of 2019. The transaction is subject to customary closing conditions, including regulatory approval.
With the recent sale of WPLJ to EMF, and now, WABC to Red Apple, the last remaining Cumulus property in the New York City area is Urban AC WNBM (Radio 103.9), licensed to suburban Bronxville, NY — and that one will soon follow the path of WPLJ and WABC, as Berner commented, “We do expect to sell WNBM and exit the New York City market.”