Cumulus Joins Xperi’s Autostage Platform
• Cumulus Media and Xperi Inc. announced that Cumulus has signed on as the first commercial licensee for the DTS AutoStage Broadcaster Portal Premium, Xperi’s next-generation radio audience intelligence platform. The platform delivers near-census-level insights into in-car radio consumption, including share-of-listening, audience flow, geographic patterns, market-level reach, and near-real-time station rankings by daypart, helping broadcasters better understand when, where, and how audiences engage with radio.
Cumulus will deploy Broadcaster Portal Premium across all its local markets, reinforcing its commitment to advancing the quality of audience measurement and increasing visibility into radio listening behavior.
“This agreement with Cumulus marks a major step toward deterministic measurement in broadcast radio,” said Joe D’Angelo, SVP, Commercial Strategy and Partnerships at Xperi. “By leveraging large-scale, aggregated in-car listening data, broadcasters can move beyond traditional sample-based measurement toward large-scale data-driven audience insights — enabling better programming decisions, stronger advertiser accountability, and more competitive positioning in a data-driven media landscape.”
“We’re proud to be the first broadcaster to deploy AutoStage Broadcaster Portal Premium as part of our broader effort to bring new sources of audience insight to radio,” said Bob Walker, Cumulus President of Operations. “The platform gives us access to a level of audience intelligence that hasn’t previously been available, creating new opportunities for content creators, sales teams, and advertisers alike. The AutoStage heat maps are a particularly compelling example, visually illustrating where listening is concentrated, on an aggregated basis, relative to advertiser locations. By giving advertisers a richer understanding of audience distribution and listening trends, the platform helps them plan more effective campaigns, optimize audience-level planning, and maximize the impact of their radio investments.”
To see AutoStage insights and heat maps in your market, click HERE to connect with a local Cumulus rep.
