Entercom Casts Its Vote For Deep Root
• Entercom announced a partnership with Deep Root, an audience-powered analytics company, allowing it to offer advertisers expanded targeting options. The partnership is part of Entercom’s commitment to data-driven capabilities, including increased audience insights and measurement, leveraging its robust first-party data platform.
According to the press release, “This partnership will enable agencies, advocacy groups, and political campaigns to identify and reach Deep Root’s custom voter audience segments when advertising throughout Entercom’s robust portfolio of broadcast and digital assets. This includes access to Deep Root’s issue advocacy and political audience segments such as swing voters, blue collar voters and environmentalists.”
Dan McKinney, Entercom’s VP of Data and Analytics, said, “Expansive reach and national scale allow radio and digital audio to serve as a reliable platform for brands and political campaigns to reach engaged consumers. Now more than ever, it’s our responsibility to support these advertising partners with increased targeting to accomplish their specific goals. Partnering with Deep Root will allow us to better serve our trusted partners and enhance their capabilities when leveraging our audio assets to reach voters nationally and locally.”
David Seawright, Deep Root’s Chief Revenue Officer, added, “Deep Root has invested heavily in building best-in-class audiences for corporate reputation, public affairs, issue advocacy and political advertisers. We are excited to partner with Entercom to power audience-based advertising across all of their broadcast and digital audio assets. This partnership will allow agencies and advertisers to leverage Deep Root’s premium audiences in new ways and will elevate their targeting capabilities across an immensely valuable media type.”
