Executive Action: MediaCo-Style
• MediaCo Holding Inc., owner of WHQT (HOT 97) & WBLS/New York, and Fairway Outdoor made two executive announcements: Rahsan-Rahsan Lindsay has joined the company as Chief Executive Officer, effective July 1, 2021, and Bradford Tobin has been elevated to President & Chief Operating Officer.
Lindsay (left) spent the past nine years at Urban One, Inc., most recently as EVP, Ad Sales for TV One and sister network CLEO TV. In 2020, he took as head of iOne Digital ad sales and One Solution and One X Studios. Prior to joining TV One in 2011, Lindsay spent nearly eight years in Ad Sales for Viacom Media Networks, and VP of Ad Sales for MTV2, mtvU, and Palladia.
As CEO, Lindsay will be responsible for setting MediaCo’s overall strategic vision and expanding its radio and outdoor divisions with an emphasis on transforming the digital business. “Rahsan-Rahsan is a talented and dedicated leader with the right strategic vision, relentless drive, and passion for media required to lead the MediaCo team at this critical time,” said MediaCo Board Director Laura Lee. “He forged his career at the intersection of technology and media, and his vast experience and keen perspective will be invaluable in taking the company into the future.”
Prior to joining MediaCo as EVP/COO in August 2020, Tobin (right) served as General Counsel/Chief Compliance Officer for Standard Diversified Inc., and General Counsel/SVP for RadioShack. “Brad is a seasoned and trusted leader who consistently delivers results,” said Soo Kim, MediaCo’s lead investor. “He is uniquely qualified to drive strategic prioritization and accountability within MediaCo, with a laser focus on operational excellence.”
Lindsay remarked, “The opportunity to work with iconic brands like HOT 97 and WBLS is just too good to pass up. I see a number of potential ways to further cultivate both brands, build on their well-established legacies, and drive new revenue streams. I’m also energized by the opportunity to leverage the Fairway footprint in a way that helps fulfill the MediaCo mission to connect with broader audiences.” Tobin commented, “I’m proud to be a part of MediaCo’s executive team and thrilled to help lead the company into its next phase of innovation as we focus on building a 360-degree media experience for consumers.”
