iHeartMedia Names New Research Guru

• It didn’t take iHeartMedia very long to name Subramanyam’s successor — Dr. Michele Madansky has been named as Executive Vice President of Insights, Research and Data Analytics, effective November 27. In her new role, Madansky will develop and manage a variety of data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research.

Madansky will report to Peter Ban, EVP of Revenue & Sales Operations, who said, “Michele has an expansive track record providing cutting-edge analytics for a wide variety of today’s biggest media companies. We’re thrilled she’ll be shaping our research efforts and ensuring our advertising partners are best utilizing iHeartMedia’s unparalleled reach and multiplatform assets.”

Madansky’s extensive research background includes operating her own media and market research consulting firm. From 2003 to 2007, Madansky was VP of Global Market Research for Yahoo!; prior to that she was a managing partner at analytics consultancy Grey Insight Partners and was the first interactive specialist at advertising agency BBDO. “Through the research I have been conducting with college students over the past 5+ years, I have seen the power of radio and audio and its ability to connect with consumers across multiple platforms including in home, in cars and through their smartphones,” said Madansky. “I look forward to working with iHeartMedia to help marketers continue to best leverage the emotional connections that all audiences have with audio and to measure the impact on their businesses.”