iHeartMedia Ups Ashlock & Adkins
iHeartMedia has elevated Greg Ashlock and Hartley Adkins as the next step in the evolution of the iHeartMedia Markets Group — Ashlock, most recently President of iHeartMedia Markets Group West Division, who also served as the senior business leader representing the company in the West, has been named President of the iHeartMedia Markets Group. Adkins, who most recently served as President of Northeast Division and Corporate Operations for the iHeartMedia Markets Group, has been named President of Integrated Revenue Strategy.
In his new role, Ashlock will now manage the entire iHeartMedia Markets Group, including the company’s 850+ radio stations in over 150 markets. This consolidation under one leader will allow iHeartMedia to move quicker, be more responsive, communicate more clearly and best serve both listeners and advertisers based on each market’s unique needs. Division Presidents Kevin LeGrett and Tom McConnell will continue in their roles and report directly to Ashlock.
In the newly created position of President of Integrated Revenue Strategy, Adkins will join the Corporate group in New York and will be responsible for working with Group heads and other Corporate leaders to help develop innovative revenue initiatives that scale across multiple platforms as well as new strategic solutions specifically for the Markets Group that utilize the unique assets of iHeartMedia. He will also have responsibility for certain strategic businesses and will oversee iHeartMedia’s mergers and acquisitions activity with stations and markets as well as represent the company within radio industry groups and associations.
Ashlock and Adkins will report to Bob Pittman, Chairman and CEO of iHeartMedia, Inc. and Richard J. Bressler, President, Chief Operating Officer and Chief Financial Officer for iHeartMedia, Inc. Pittman remarked, “We created our iHeartMedia Markets Group to bring decision-making and resources closer to our markets. This is the next step in that evolution to a fully-empowered Markets Group and is a reflection of the success we’ve had so far, not only in our Divisions but with our new Region President structure. This new consolidated leadership under Greg will be more nimble, more collaborative and more connected across the entire company, giving the benefit of iHeartMedia’s unparalleled size, scale, technology and data to every local market partner and advertiser as well as for the benefit of every listener.”
Speaking of Atkins, Pittman added, “Hartley’s new integrated revenue strategy corporate role will allow us to enjoy the benefits of integrated strategies for all of our revenue groups. Hartley will work across all groups at iHeartMedia to drive these new strategies for the benefit of our marketing and advertising partners through all of our revenue channels.”
