jācapps Enhanced While U Wait

Leading radio mobile app developer jācapps has expanded its sales force with the hire of radio vet Sari Zalesin to focus on new product lines for radio. Concurrently, the company is shifting Alex Burnstein, who has held that role for the past seven years, into the newly created position of Director of Marketing.

Salesian (left) arrives at jācapps with nearly three decades of radio and voiceover experience. She has worked at XM Satellite Radio, WLLZ and WCSX/Detroit, KZPS/Dallas and WLUP/Chicago. Most recently, she was an Account Exec for The Walt Disney Company/Radio Disney, CBS and Michigan.com. jācapps COO Bob Kernen remarked, “Sari’s deep experience in radio will help the managers tasked with making key decisions around mobile strategy. She has an understanding of the challenges they face, as well as how to execute mobile promotions in key sectors that include on-air, programming, and sales. She will be a valuable resource to jācapps clients as she helps them optimize their mobile apps strategies.” Zalesin said, “I’m excited to be joining this innovative, dynamic team that have long been leaders in the mobile space.”

Alex Bernstein (right) is now taking on the leadership of jācapps’ newly formed marketing team. jācapps President Paul Jacobs said, “Alex has been with us since the beginning, and her knowledge of our clients and their businesses will help us to better serve them, while also helping us to open up new markets for our company. jācapps is undergoing a tremendous growth spurt, not only in radio, but across other verticals that include health care, B2B, and others. Alex is one of the most experienced players in the mobile apps space whose broad knowledge of our business will help us continue that growth.” Burnstein commented, “From my sales experience at jācapps, I’m privileged to have a unique understanding of how our clients can benefit from a properly implemented mobile strategy. I’m excited to share this knowledge with all of the different businesses that we work with.”