McVay To Headline IBA Webinar
• Programmer/consultant Mike McVay has teamed up with the Independent Broadcasters Association (IBA) to host the IBA’s inaugural Programming Webinar of 2021, as he presents “Programming Principles that Win in Ratings & Revenue” on Thursday, January 14 at 2pm ET.
The session, for IBA members only, is designed to share how to easily execute programming strategies that attract an audience and develop revenue generating opportunities. IBA members will hear examples of how smaller companies are competing against the big companies. McVay said, “I’m excited to spend time with thousands of local broadcasters as a partner of the IBA, sharing relevant and critical ‘best practices’ that will positively impact programmers and operators in the largest and smallest of markets.”
Darrell Calton, CEO of Iliad Media & Chairman of the IBA commented, “As they say, membership has its privileges, and getting an opportunity to learn from Mike’s experience and years of success is awesome. Being an IBA member is like an ‘all access’ pass to the biggest names in the industry, regardless of market size.”
The IBA webinar series provides its members the opportunity to learn from the industries brightest influencers, from the sales, programming, marketing and promotions, business, engineering, employment, and social media arenas, with an aggressive bi-monthly schedule of speakers throughout the year. The IBA webinar series is for IBA members only, and just one of many free benefits to its members. If you are not an IBA member and would like to attend, secure your membership on or before the webinar at iba.media.
