Nielsen CEO Barns To Retire

• Nielsen’s Board of Directors today announced that Mitch Barns, Chief Executive Officer and Member of the Board will be retiring from the company at the end of 2018. James Attwood, current Chairman of the Board, has been named Executive Chairman.

Barns will remain through the end of the year to oversee the company, including the key initiatives — Total Audience, the Connected System and the efforts to automate and streamline operations. With strong support from the Board, these efforts continue to be key priorities for Nielsen. Attwood, a Managing Director at The Carlyle Group will assume a more active role and will direct the search for new leadership.

Since joining the company in 1997, Barns has held leadership roles across all major parts of Nielsen’s business — working in the U.S., Europe and Asia, as well as the Media and FMCG sectors. During his tenure, he has guided the company through the transformation of the Watch segment in a dynamic media environment, led by its Total Audience Measurement strategy. He led a sustained M&A strategy that resulted in the acquisition of Gracenote and the machine learning startup vBrand, and the push to sharpen the company’s focus and define the Connected System.

“Mitch has left an indelible mark on Nielsen,” said Attwood. “His commitment to integrity, openness, values and engagement will continue to be the heart of this company for years to come. I, along with the rest of the Board of Directors, thank him for his service.” The Nielsen Board of Directors will immediately commence a comprehensive search process to identify a new CEO.