Midlands Doubles Its Portfolio
• Columbia, SC-based Midlands Media Group, LLC, led by Kirk Litton and veteran programmer/consultant Keith Clark, announced the next step in their plans for world domination — the acquisition of WZMJ (93.1 The Lake), licensed to neighboring Batesburg, SC, from Lake Murray Communications.
Litton said, “We’re pleased to add WZMJ to our lineup of local media offerings. Since forming Midlands Media just two years ago when we acquired WWNQ (94.3 The Dude), we have continued to invest in our home market and want to thank our local sponsors and listeners for making this latest expansion possible.”
Following the acquisition of The Dude, Midlands Media Group also invested in the growth of its companion on-line newspaper Cola Daily and the e-commerce site ColaDailyDeals, and they also created an online radio channel, FIZZ — The Sound of Soda City.
Clark (left) commented, “It’s exciting to grow our company here in the Midlands with a complementary brand to 94-3 The Dude, the only locally-owned and operated country music station in Columbia. We see terrific opportunities for 93.1 WZMJ as another strong, locally programmed station serving our local community and expanding the audience reach of the company.”
If you have a minute, why not fire off a congratulatory email to Clark at keith@midlandsmediagroup.com.
