Stop Accidental Audio With AudioShield
• Futuri’s POST, the revolutionary podcasting technology used by more than 1,500 broadcast brands worldwide, announced the launch of POST AudioShield™, a patent-pending feature that enables its clients to prevent copyrighted music from inadvertently making it into podcasts and/or social video that’s based on broadcast audio. By enabling the POST AudioShield™ feature, either globally or for a specific set of brands, POST clients can be sure that content published through POST is free of content for which they don’t have a license, like talking over the intro of a popular song.
An important component of the POST AudioShield™ feature: Content published through POST using the POST AudioShield™ feature still maintains POST’s PPM encoding for broadcast radio stations. Of the many reasons why this is important, a recent case study with a major morning in a Top 5 market using POST showed that when the show started using POST to consistently publish daily highlights, they saw meaningful ratings results. Looking at P18-49, the show experienced a +29% AQH Share, +47% AQH Persons, and +200% AQH Rating.
“ROI drives everything we do at Futuri, and broadcasters have a big opportunity to improve their content ROI by making the most of the great content they develop for on-air use,” said Futuri CEO Dan Anstandig (left). “That said, if you’re unintentionally sloppy with copyrights, that changes the calculus. We developed the patent-pending AudioShield™ feature for POST to give our partners in management piece of mind against those inadvertent copyright violations that can eat up hard-fought revenue with big fines.” For more on how you can protect your content with POST AudioShield™, visit futurimedia.com or reach out to partner@futurimedia.com.
